Holiday Inn - Site Visit Engagement Activity

Attendance Demographic

Key Objectives from Events

Revisit the site and strengthen relationships with on-site staff.
Assess facilities and infrastructure that could benefit from inward investment.
Identify opportunities to enhance the visitor experience and increase local economic impact.
Explore how the site could align with wider project objectives.

Key Takeaways

The site offers a range of facilities with strong potential for enhancement through targeted investment.
Staff provided valuable insight into operational strengths and areas for improvement.
There is clear opportunity to increase visitor engagement and broaden the site’s appeal.
The visit reinforced the site’s potential role in supporting local economic growth.
The visit involved a return to the Holiday Inn site to reconnect with staff and gain a refreshed understanding of the facilities available. Discussions with on-site staff were constructive, providing insight into day-to-day operations, current usage of spaces, and areas where improvements could deliver greater value.
Particular focus was placed on identifying aspects of the site that could benefit from inward investment. This included considering how upgraded or repurposed spaces could better serve visitors, support events, and contribute to the local economy. The facilities were recognised as having strong foundational assets, with opportunities to enhance both functionality and overall visitor experience.
The visit also highlighted the importance of aligning the site with wider strategic goals, particularly in attracting visitors and creating a more dynamic, multi-use environment. Staff engagement was positive, with openness to future collaboration
and development.

Meeting with Kenson Highways & New City College